SaaS Pricing Calculator
Work out the monthly price you’d need to charge to hit a target MRR, and see how churn shapes your customer lifetime value.
How we estimate this
To hit a monthly recurring revenue (MRR) target, the price per customer is simply your target MRR divided by the number of customers you expect. But the headline price is only half the story, churn determines how long each customer stays.
Pricing reviewed: June 2026.
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Understanding saas pricings in Australia
To hit a monthly recurring revenue (MRR) target, the price per customer is simply your target MRR divided by the number of customers you expect. But the headline price is only half the story, churn determines how long each customer stays.
Average customer lifetime is roughly 1 ÷ monthly churn rate. At 3% churn a customer stays ~33 months; at 7% only ~14. Multiplying lifetime by price gives lifetime value (LTV), and reducing churn usually lifts LTV faster than raising price.
Frequently asked questions
How do I price my SaaS to hit an MRR target?
Divide your target monthly recurring revenue by the number of customers you expect, that’s the average price per customer you need.
How does churn affect lifetime value?
Customer lifetime ≈ 1 ÷ monthly churn. Lower churn means longer lifetimes and higher LTV, often more impactful than a price rise.
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